Pepsi have launched their new Maxlist web application software, designed to capture the attention of the prime 18-25 year old demographic.
Designed by DDB Oslo, the Pepsi Maxlist web application combines YouTube videos with social interaction, helping users find relevant videos and to store them for later use, plus share these ‘maxlist’ type playlists with other users.
DDB Oslo, the company behind the Maxlist web application software, had this to say on their website (translated from Norwegian thanks to Google Translate):
“For PepsiCo Norway, DDB in cooperation with the production company Dallas Sthlm made a “web application tool”: Maxlist. The application is built around YouTube and to improve the experience of sharing, creating and watching video online.
The idea for Maxlist comes from the phenomenon partytubing, ie. when one uses a Web page with large amounts of video (eg.: Vimeo.com, youtube.com, break.com, etc.) as entertainment at a party. Maxlist can be used for so many things. Are you such as Liverpool fan you can easily create a Maxlist and send the five most magical moments in their history to a friend who is a Manchester United supporter. Do you have a view on the five greatest guitar solos in the world? Put them together in a Maxlist and send around to friends for discussion!
Maxlist is used today in the Norwegian and Danish market, but several countries are looking for the opportunity to make use of the application.”
The company has also produced a web application tutorial for ‘Maxlist’, showing how best to use it with ideas for building your own lists:
DDB Oslo mention that the web application could soon be released in other territories outside Scandinavia, but our thoughts are that it needs some more work first. Whilst the concept is sound there is other web application software out there that can do a similar job, and with YouTube itself able to make playlists is there any need for such an application?
If you’d like to take a look yourself, follow the link Pepsi Maxlist Web Application Software
Related posts:
- Introduction of Web Hosting Company This is the first video for web hosting service providing...
- DTorial (Part 1): An interactive tutorial framework for blind users in a Web 2.0 world Presentation from INTERACT 2009 Conference ABSTRACT: Effective tutorial systems can...
- DTorial (Part 3): An interactive tutorial framework for blind users in a Web 2.0 world Presentation from INTERACT 2009 Conference ABSTRACT: Effective tutorial systems can...
- World’s 1st iPhone App That Tests for Bad Breath—by OraBrush THIS APP IS WAITING FOR APPROVAL BY APPLE. Visit orabrush.com...
Related posts brought to you by Yet Another Related Posts Plugin.
