ITV is in talks to extend the ITV Player over multiple devices, including the PS3, BlackBerrys, Apple and the forthcoming Google TV according to a report in the Daily Telegraph. Quoting a ’senior TV executive close to ITV’ the Telegraph suggests that ITV is ready to make its video on demand service and answer to the BBC iPlayer a much bigger proposition and is talking to Sony, RIM, Apple and Google. The BBC has already rolled the iPlayer across many devices – although not Microsoft’s Xbox 360 of course – but the ITV is apparently looking at a potential paid for app to raise money for the cost of the venture.
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Is ITV Player coming to Google TV, iPad and PS3?
