TechRadar has spoken to Three to ask how it has managed to dramatically undercut its competitors when it comes to iPad data. Three’s data offering of 10GB for £15 per month is much cheaper than competitors, with the same amount costing £25 on Orange and only 5GB for the £25 on Vodafone. Marc Allera, sales and marketing director for Three, said the price difference was down to the network set up: “Our network is a pure 3G network, set up for mobile internet, so we can ensure we give our customers the best value. “Mobile data is seen by the big guys as a substitute for declining voice revenue, maybe that’s why they’re keeping [the cost] higher.” Data slide Allera pointed to dramatic slide in mobile data costs that have happened in the last ten years as proof that customers are increasingly turning to 3G networks to access the internet.
Read more:
Exclusive: Three: why our iPad data is cheaper than other networks’
